The linkedin playbook

In 18 months, I've grown my LinkedIn account from nothing to over 55,000 followers.

My content has been read by nearly 28M people.

Now I teach ambitious people how to build intentional personal brands on LinkedIn.

My Story

It started in August of 2019, when I walked away from my executive role at a startup to work for myself. I was burned out.

I was determined to build an audience online to support that move, but I didn't really know where to begin. I had zero social media or marketing experience.

I decided to commit to LinkedIn.

I tried a lot of approaches and basically failed for months. After experimenting, I finally nailed a process that worked well.

Now I've refined and updated that process to accelerate my growth.

Since then, I've grown to over 55,000 followers and my content has been seen nearly 28M times.

Now I share my exact playbook to help others achieve the same type of audience growth.

So it doesn't matter what your goals are: thought leadership, guest appearances, better career opportunities, building your own business, etc.

It works.

Every person that I've shared it with has become successful at growing their audience from scratch.

So check out The LinkedIn Playbook, my short video course below that shows you how to leverage LinkedIn to grow your audience.

I’ll show you exactly how I built my audience, and how you can build yours too.

Click below to get the course.

The Course

Almost everything I know about LinkedIn, packed into a short digital course.

I take you step-by-step through the system I used to build my audience from nothing to over 55,000 in just 18 months.

Building a tribe of fans online can be overwhelming. As humans, we can feel strange or nervous about putting ourselves out there and having a voice.

What should I talk about? How do I get started? Will anyone care what I have to say?
I'll show you what I’ve learned in the past year, and how I’ve grown my audience consistently every day.

This technique will be presented in the context of LinkedIn, but it can actually be used to grow an audience nearly anywhere else online.

This is an opinionated course. I only cover topics I have significant first-hand experience with. You won't find most of the knowledge I share here in any free blog post you can read online.

If this interests you, it would be an honor to have you watch it.

Course Preview

Here's a free preview of the type of content you'll find inside of the course. No email address necessary.

Contents

Part 1: Course Intro
Intro, objectives & outlineEstablishing your character
Part 2: Laying the foundation
Defining your nicheEstablishing your character
Part 3: Your LinkedIn profile eBook (67 pages)
Chapter 1: The intro sectionChapter 2: The about sectionChapter 3: ExperienceChapter 4: Articles & activityChapter 5: Education, licenses & certificationsChapter 6: Skills Endorsements and RecommendationsChapter 7: Accomplishments + Interests
Part 4: Building your tribe
Adding Relevant ConnectionsAdding Industry TitansAudience Boosting Interactions
Part 5: Creating content
Generating Daily ContentTelling Great StoriesOther Great ContentPosting & The AlgorithmScheduling & Consistency
Part 6: Advanced LinkedIn guide
Advanced Tips to Drive YourLinkedIn to the Next Level
FAQs

Who is this course for?

Any professional or soon-to-be who wants to grow their LinkedIn brand and become a thought leader.

Why is building a personal brand important?

It isn't for everyone.

But, if you want to be at the top of your industry, it's an absolute must today. Without a strong personal brand, it's nearly impossible to become a thought leader, podcast guest, speaker, consultant, or advisor.

Oh yeah, it's also more difficult to land big jobs or look professional in front of your customers online.

Why the heck should I listen to you? Who are you?

My name is Justin Welsh. I'm the former CRO of Los Angeles-based PatientPop, one of Entrepreneur and Inc.'s fastest-growing software businesses in America.

I built the business from $0 to $50M in recurring revenue and now I advise startup technology companies around the world.

You absolutely do not have to listen to me, but building a personal brand on LinkedIn has been one of the greatest things I've ever done for my career.

What will I learn in this course?

You'll learn my proven system for accelerating your brand on LinkedIn.

It's the same system I've followed for the last 18 months to go from zero to over 55,000 followers, land guest spots on podcasts, be featured on webinars, and speak at some of the biggest events in Silicon Valley & abroad.

Ok. Got it. This must be expensive right?

No. It's $50.

Wait, what? Most LinkedIn courses are like $1,200 or $797, or $479! What's the deal?

This isn't my primary source of income and my main goal is to give back to the community. How many people can actually afford those courses?

What's missing in this course that those other courses charge so much for?

You won't be watching any Oscar-winning cinematography and it isn't shot on some big budget. I'm not sitting on a private plane or in some rented beach house.

It's me in my home office giving you the simple information you need to succeed.

How long will it take to see results?

It depends on how active you are on LinkedIn. If you follow the lessons and modules, expect to see some good traction in 60-90 days, and you can likely change your career outlook in 6-12 months.

Ok. What do I do next if I want to enroll?

Click the "Buy the Playbook" button below and started today.

What's the refund policy?

If what you see is not what you expected, just reply to the download email within 30 days, and you'll get a full refund. No questions asked

No refund on booked coaching sessions.

Testimonials

Praise From Others

"It's one thing to have 55,000 followers, it's another to have 55,000 loyal fans. If my LinkedIn profile was deleted today and I had to start over from scratch, Justin is the first person I would call."

— Austin Belcak

"Oh snap! My man, Justin Welsh, just dropped a fire course on LI brand building. Something that I wish I had when I started building a brand over 3 years ago. Like many of you. I didn't know what the hell I was doing, just 'post and pray' baby. But JW was able to go from 2,000 followers to over 30,000 in under a year. Something that takes most people, including me, YEARS to pull off. Buy the course. Thank. Me. Later."

— Kevin Dorsey

"I’ve been a student of LinkedIn for years and take this powerful platform seriously. I’ve seen many ‘guides’, courses, and lessons on the same topic... Justin’s playbook is like nothing else I’ve seen. I can’t believe he’s not charging 80X for it!"

— Amy Volas

"I've already 4x'ed my followers. There's more great information about how to master LinkedIn in this short course than I've ever been able to find online."

— Derek Jankowski

"The LinkedIn Playbook has been so effective for me that I've preregistered for another course from Justin. Justin's material dives deep into actionable items. He doesn't offer some silver bullet. He teaches you step-by-step for a long distinguished career."

— Josh Roth

"Before going through Justin’s Linkedin course, I thought I was an expert on using LinkedIn, boy was I wrong. I cannot even begin to put into words how eye-opening and beneficial this course is. Within a week of applying everything I have learned through this course, I literally have prospects reaching out to me via LinkedIn to talk."

— Kiley Becker

"Wow, Justin! bought your course 10:00 AM and binge-watched all the content. 5 hours later and I'm implementing like a maniac! This course is so good and the content is so relevant. Thank you so much!!"

— Aurora Pulido Ortega

"Late last year I made a personal commitment to start creating content to post on Linkedin... but remembering my experiences with snowboarding & surfing, I wasn't just going to go it alone...That's when I discovered Justin Welsh's Guide to Linkedin Branding. What I have learned from Justin's course has been Game-Changing. Now I am hearing from reps and sales managers from around the country, who are finding value in my post and asking for advice and guidance. It’s been remarkably fulfilling to help so many others."

— Sam Louis

"100 on your LinkedIn Playbook. 5 minutes in I had what I'd calculate as a personal ROI. Just sayin'. Investing in yourself is investing in your greatest asset. You can't go wrong betting on yourself."

— Jake Lynn

"I purchased Justin's course to gain an edge on LinkedIn. I know the value of reach and traffic that can be generated organically here. As soon as I began watching it, I put everything else away and was locked in!"

— Lucas Walker

“A trusted friend of mine told me about Justin, and how his tips were working for him. I instantly bought his course. All the information I needed was all organized in Modules, with clear PDF files, Checklists, Bonuses, and the best part: All his strategies are 100% Practical, which I rarely find in other online courses. If you want to get started on LinkedIn, Justin is your guy."

— Mahdi Kafi

“You're LinkedIn Playbook class was great. It is loaded up with practical information that can be put into practice immediately. Your explanation on how to implement social growth strategies to build your tribe and methods to create content are what set you apart from other classes I've seen."

— Mike Hook